02. Identity System
03. Color & Its Use
04. Typography
05. Layout & Application
06. Brand Files
05.
LAYOUT & APPLICATION
Now that you have a sense of the identity system, color and typography, let’s put it all together.
High-contrast color pairings, bold typography, and of course, centering Lee Jameson's incredible body of work should be the main goals when creating branded collateral.
SOCIAL TEMPLATES
Lee Jameson's brand kit includes a handful of usable canva templates for use on social and beyond. Don't be afraid to copy these over to your own account, and use the elements to build entirely new layouts and styles.
Starting from existing collateral, and then mixing it up is a great way to get your creativity flowing. Remember, these brand guidelines and the website are also great places to reference!
Need a deck layout? Find a variety of styles in the Keynote deck below.
Let's make this easy! Here's some handy tips and tricks to keep in mind while using the brand identity
Typography
We usually set type in blue, red, black or white. Check out the Typography Section for even more advice on hierarchy and flow.
Shapes
Rounded corners are your friend! So are vertical and horizontal strokes— 2-4px is the best width!
Scale
Logos, marks, type, shapes all follow the same guidance: go BIG! In the busy social sphere and the crowded world of commercial photography, having a noticeable presence will be your ally.
That's it! It's a clean, utilitarian identity, made to support the photography it was created alongside. Use it consistently and intentionally, in a way that makes sense for you and your audience. And, lastly...
REMEMBER, THERE'S ABSOLUTELY
NO LIMITS
TO WHAT YOU CAN CREATE
Thanks for collaborating!
Made for Lee Jameson
by Studio HMVD
August, 2021