BRAND GUIDELINES
ABOUT THIS GUIDE
Like a plant, brand guidelines are a living & breathing entity that will continue to grow and shift as the brand enters uncharted territories and new heights. Don’t consider the rules in this guidebook to be stifling or limiting, but instead let it allow creation within boundaries, which is where all the best things get made.
02. Identity System
03. Color & Its Use
04. Typography
05. Layout & Application
06. Brand Files
ABOUT
LEE JAMESON
.01
HOW TO USE
The elevator pitch is a short way to introduce yourself and your services. It's that handy answer to the dreaded, "so... what do you do?" question.
ELEVATOR PITCH
I’m a creative portrait and fashion photographer. My work is rooted in empowering femme creatives and brand owners, collaborating with them from concept to execution. After working together to craft their unique atmosphere, I like to explore colorful gel lighting and compelling angles. I am enamored with making work that is pure fun and full of joy, building an entire world from scratch with my own two hands and a clear vision.
HOW TO USE
The narrative is the longer-form answer to the same question, expounding a little more on why, how and what your practice is all about. Use the narrative as a whole, or break it into bits and pieces to use in bios, external communications and more.
narrative
My creative zeal is rooted in empowering femme creatives and brand owners, providing a service that supports them along their path to greatness. It fuels my work and mission. My clients and I find a sense of camaraderie and play, going from concept to execution and collaborating with other artists along the way. I am enamored with making work that is pure fun and full of joy, building an entire world from scratch with my own two hands and a clear vision. I want to bring my client’s ideal self to life through our shoot, using my lens to cast their own gaze. After working together to craft their unique atmosphere, I explore colorful gel lighting and always find their best angle. This work is completed inside my inspiring and welcoming studio or set in the perfect location. My name is Lee Jameson. I’m a creative portrait and fashion photographer, already setting the stage for our next collaboration.
brand pillars
Brand pillars are systems of belief that uphold your brand. These are built from the values we discovered together, and should help determine if something is ‘in-line’ or not with your brand.
brand pillars
Camp Fabulous
Welcome to Camp Fabulous, where the colors are bold and the tongues are sharp. With funky tones and dramatic poses I’ll make you feel larger-than-life, and wittier than ever. I lean into irreverence, away from irrelevance, leaving you with a wink and a fresh new look.
Bold
Fabulous
Kitschy
Campy
Cinematic
Acerbic
Funky
Clever
Cheeky
Humorous
Playful
Caricature
brand pillars
All Are Welcome Here
Within my world, you’re free to be brilliant without bounds. On my stage, you can don the makeup of a starlet and the voice of a lumberjack. You can make yourself more than at home— you can become the color, the atmosphere and the star of the show. After all, when the curtain closes and the shoot is done, I want you to take that freedom offstage, and into the world.
Vibrant
Inclusive
Femme
Joyful
Friendly
Welcoming
Warm
Creative
Intentional
Inviting
Fun
brand pillars
Beholding Beauty
I hold many truths of beauty, all at once. Beauty, in the full spectrum of its hues and emotions, underpins the work I wish to make. From striking compositions to a polished technique, from ethereal faces to unique styling, my work’s pastiche is a many-faced being, ready to take flight.
Packing a Punch
Glam
Colorful
Technicolor
Stylish
Unique
Polished
Clean
Striking
Lush
