03.

color

In case you hadn’t noticed, this brand is pretty colorful. Color builds a world. Color adds flavor, texture and taste. For Lee Jameson, color works to further amplify her work, creating an unmistakable, vibrant presence.

bold ones

cobalt

#0819B5
CMYK:
Pantone Blue 072 C

purple

#341B80
CMYK:
Pantone 3583 C

red

#F22404
CMYK:
Pantone 3556 C

fuschia

#F91052
CMYK:
Pantone 1787 C

soft ones

creme

#F9EBDE
CMYK:
Pantone 9181 C

yellow

#FFB851
CMYK:
Pantone 1365 C

orange

#FF684E
CMYK:
Pantone 1645 C

peony

#FD87A7
CMYK:
Pantone 190 C

lilac

#E2B5F3
CMYK:
Pantone 2562 C

classic ones

black

#000000
CMYK: 60, 33, 33, 100

white

#FFFFFF
CMYK: 0, 0, 0, 0

Color Hierarchy

color-hierarchy

use in biggest doses

use in smallest doses

210505-LJ-brand_HMVD-04

Color hierarchy is pretty important to build consistency throughout your brand. Red, blue and cream tend to be used the most and in the biggest areas— especially for backgrounds. The supporting colors act as accents, and as occasional backgrounds, but the saturated red and blue really take center stage.

Combining Color

All your colors are made to work together in various arrangements, however, here’s some good combos to start with:

Color1
Color4
Color2
Color3
Color6
Color8
Color5
Color7
Color10
Color11
Color9
Color12

Of course, if it works for your specific context, it works! Don’t be shy about going very colorful. In fact:

it's great to gradiate

GRADIATE

Gradients can be linear (as above), or fluid (as below)

Pro tip: make your own fluid gradients in Photoshop with a soft brush & your brand colors!