02. Identity System
03. Color & Its Use
04. Typography
05. Layout & Application
06. Brand Files
03.
color
In case you hadn’t noticed, this brand is pretty colorful. Color builds a world. Color adds flavor, texture and taste. For Lee Jameson, color works to further amplify her work, creating an unmistakable, vibrant presence.
bold ones
#0819B5
CMYK:
Pantone Blue 072 C
#341B80
CMYK:
Pantone 3583 C
#F22404
CMYK:
Pantone 3556 C
#F91052
CMYK:
Pantone 1787 C
soft ones
#F9EBDE
CMYK:
Pantone 9181 C
#FFB851
CMYK:
Pantone 1365 C
#FF684E
CMYK:
Pantone 1645 C
#FD87A7
CMYK:
Pantone 190 C
#E2B5F3
CMYK:
Pantone 2562 C
classic ones
#000000
CMYK: 60, 33, 33, 100
#FFFFFF
CMYK: 0, 0, 0, 0
Color Hierarchy
use in biggest doses
use in smallest doses
Color hierarchy is pretty important to build consistency throughout your brand. Red, blue and cream tend to be used the most and in the biggest areas— especially for backgrounds. The supporting colors act as accents, and as occasional backgrounds, but the saturated red and blue really take center stage.
Combining Color
All your colors are made to work together in various arrangements, however, here’s some good combos to start with:
Of course, if it works for your specific context, it works! Don’t be shy about going very colorful. In fact:
it's great to gradiate
GRADIATE
Gradients can be linear (as above), or fluid (as below)
Pro tip: make your own fluid gradients in Photoshop with a soft brush & your brand colors!
