Marketing Resources for Photographers

A list of marketing resources I’ve found helpful in growing my small business. I will continue to update this list over time, so please check back!


Marketing Ideas Overview

A list of marketing ideas that will give you an overview of different areas you may want to explore.

Proposal and Shoot Plan Templates

Not sure where to start in designing a beautiful treatment deck and shoot plan for prospective clients and brands? This downloadable template from Weekend Creative has got you covered.


Later is my all time fave for scheduling social media posts - an absolute must when it comes to saving time and keeping your grid looking gorgeous and professional. Their newsletters are also helpful for keeping up with social media trends. Planoly is an alternative to Later that is popular as well.

Young Creative Agency

A design collective that connects underrepresented young talent with real world work. An excellent collective of talented designers who would love to work with you on your next brand revamp.


Add multiple links to your insta bio. Linkin.Bio from Later also does this well with their LinkInBio feature. 

APA + AskSternRep

APA and Ask Stern Rep have teamed up for a series of youtube panels full of excellent marketing and business advice for photo freelancers. Useful insights from gatekeepers, reps, consultants, seasoned photographers and more.


Canva offers free and easy design templates for social media and beyond. Import your brand logo and colors into Canva for a cohesive look across platforms.

Tips for Using Instagram from Artists

Helpful tips, wisdom and reassurances from artists on how to make instagram work for you, not the other way around. A few years old but still useful in terms of perspective.

Marketing Calendar

Photography consultant Amy V. Cooper offers a marketing calendar that I use and find extremely helpful with breaking down big picture marketing goals into monthly tasks.


Easily gather emails from your inbox, website and contact forms in order to create a list of contacts to send email blasts and newsletters to.


A very thorough guide to strategizing SEO (search engine optimization) for photographers in order to drive traffic to your website.

Creative Market

Ready to use design templates and products, lots of beautiful packages for social media, website design, branding and more.

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